Responsibilities:

• Build and lead the marketing function from the ground up, establishing the strategy, operating model, technology, partners and future team required to scale.
• Define and sharpen the company’s positioning, translating a complex enterprise technology product into clear, differentiated customer value.
• Build a content and buyer education engine around the real questions, challenges, objections and decisions enterprise customers face.
• Develop thought leadership, customer proof, events, webinars, nurture programmes and content that helps customers move through complex buying journeys.
• Create demand and engagement within priority enterprise accounts and buying groups, strengthening outbound conversion while building sustainable inbound demand.
• Work directly with Sales on live opportunities, creating proof, content and enablement that improve buyer confidence, deal progression, win rates and ACV.
• Partner closely with Product on positioning, launches, packaging and translating product capabilities into language enterprise buyers care about.
• Create a connected customer journey across Marketing, Sales and Customer Success, removing traditional functional handoffs.
• Build the marketing operations, data and reporting infrastructure required to measure pipeline quality, buying-group engagement, opportunity progression, win rate, ACV and revenue impact.
• Use AI meaningfully across research, content creation, analysis and automation to build a highly leveraged, AI-native marketing function.

Requirements:

• Strong B2B SaaS or enterprise technology marketing experience, with credible experience marketing to complex enterprise customers and buying groups.
• Genuine evidence of building or materially shaping a marketing function from 0→1, ideally within an early-scale business environment; commercially, approximately $1m–$10m is provided as a guide.
• Strong GTM, growth and commercial orientation, with an understanding of how Marketing directly influences revenue.
• Demonstrable strength across positioning, content and demand generation.
• Evidence of marketing activity influencing pipeline quality, opportunity progression, win rate, ACV or revenue rather than focusing primarily on traditional marketing metrics.
• Strong experience working closely with Sales and Product, with an understanding of how complex enterprise technology deals are actually won.
• Excellent writing and communication skills, with the ability to turn complex products and propositions into compelling, differentiated narratives.
• A clear point of view on modern B2B buying behaviour and the role Marketing should play throughout the enterprise sales journey.
• Meaningful, practical use of AI within your own workflows for research, creation, analysis and automation.
• A hands-on, ownership-driven approach with the ability to move between high-level strategy and execution. Experience within HR Tech, Talent Acquisition or the broader HCM ecosystem is valuable, but not essential.