Opportunity Hub
Brand Manager
Brand Manager
- Food and Beverage
- Recently Added
- Johannesburg
- Full-time
- Location -
- Position -
- Salary -
- Johannesburg
- Full-time
- R 720 000 per annum
- Medical Aid Contribution
Overview:
Our client is a well-established consumer brand operating within the food and franchising sector, with a significant footprint across Southern Africa. They are looking for an experienced Brand Manager to help drive the continued growth and relevance of the brand across every major customer touchpoint.
This is a broad, commercially grounded marketing role. You’ll contribute to the annual brand strategy, lead national campaigns and promotions, manage media and agency relationships, drive CRM and customer loyalty initiatives, and use consumer and sales data to inform better marketing decisions.
The role also extends well beyond traditional communications. You’ll be involved in innovation, pricing and menu optimisation, national product roll-outs, digital activity, sponsorships, customer experience and the way the brand comes to life across restaurants, packaging, signage and other consumer touchpoints, it’s a strong opportunity for a Brand Manager who understands that great brand management is as much about commercial performance and customer behaviour as it is about creative execution.
View requirements and responsibilities
Responsibilities:
- Support the development of the annual brand strategy and marketing plan.
- Execute national above-the-line and below-the-line marketing campaigns and promotional activity.
- Identify new opportunities to strengthen the brand plan and improve marketing performance.
- Implement and manage the media plan against agreed brand and budget objectives.
- Manage relationships with advertising agencies, strategic partners and suppliers.
- Ensure marketing collateral and creative execution consistently reflect the brand and customer experience.
- Manage the CRM programme, including customer segmentation, campaigns, loyalty activity and performance reporting.
- Drive customer database growth through acquisition campaigns and strategic partnerships.
- Lead purpose-driven brand initiatives designed to strengthen customer affinity and loyalty.
- Support public relations, sponsorships and broader brand-building initiatives.
- Contribute to the development of the brand’s two-year innovation pipeline.
- Provide forecasts for promotions and new product launches to minimise waste and improve commercial performance.
- Support pricing and menu-mix optimisation to achieve margin objectives while maintaining customer value.
- Manage and coordinate national menu and product roll-outs.
- Oversee the branding and design of consumer touchpoints, including packaging, signage, uniforms, restaurant environments and digital platforms.
- Support the execution of the brand’s digital and technology strategy.
- Manage digital and social media activity.
- Use consumer research and market insight to inform brand and commercial decisions.
- Analyse sales performance across products and promotions.
- Monitor competitor activity and pricing.
- Manage the marketing budget and ensure spend remains within approved parameters.
- Develop locality marketing toolkits and provide guidance to regional and franchise stakeholders.
- Support national franchise conferences, forums and regional roadshows.
Requirements:
- Minimum Matric with a relevant tertiary qualification.
- A Marketing qualification or related background would be advantageous.
- Minimum 3 years’ experience within FMCG, food franchising or a closely related consumer environment.
- Previous brand marketing experience within a franchise-led business would be advantageous.
- Strong understanding of the South African media environment.
- Good knowledge of digital marketing and social media platforms.
- Experience managing integrated marketing campaigns.
- Strong commercial awareness with an understanding of how marketing influences sales, margin and customer behaviour.
- Comfortable working with sales data, campaign performance and consumer insight.
- Strong agency and stakeholder-management capability.
- Excellent written, verbal and presentation skills.
- Strong numerical and computer literacy.
- Proactive, commercially curious and able to identify new opportunities.
- Able to manage multiple projects and competing priorities.
- Strong attention to detail and execution capability.
- Comfortable working in a fast-paced, deadline-driven environment.
- Hustle Co.